Pages from the Ignite Your Content Strategy freebie for efficient content planning

Ignite Your Content Strategy:The SPARK Framework for Flexible, High-Impact Planning

Unlock a streamlined approach to content creation with the SPARK framework and create flexible content plans that align with your goals and audience.

You’ll also get tips and deals on free and paid resources on content creation and running a successful online business delivered straight to your inbox

Build a content plan you can actually stick to (without the burnout).

We’re not here for complicated strategies, content calendars that collect dust, or wondering what to post week after week.

The SPARK Framework is your go-to guide for creating a simple, repeatable content plan that keeps your audience engaged and your sanity intact.

So grab your freebie, stop throwing spaghetti at the wall, and finally feel good about your content again. You’ve got this.

  • Develop a flexible content plan tailored to your business needs.
  • Boost audience engagement with targeted strategies.
  • Improve your overall content effectiveness for consistent growth.
  • Simplify your planning process with actionable steps.
  • Achieve success with a proven, adaptable framework.
Heather Ritchie - Certified Content Marketing Strategist and SEO Writer

hey there!

I'm Heather!

I’m a Certified Content Marketing Specialist, SEO content writer, and AI specialist—so believe me when I say I know how draining content planning can be.

For years, I felt like I was constantly scrambling… throwing together last-minute posts, hoping something would stick, and always feeling behind or like I was winging it.

Then I created a strategy that actually worked—a simple, repeatable plan to keep my content organized, purposeful, and way less stressful. It works because it’s flexible and customizable to any business.

That’s exactly why I made the SPARK Framework—to help you stop guessing and start building a content strategy you can count on (without the burnout).

Because showing up online shouldn’t feel this exhausting.

What Writer's Life for You Customers and Clients Are Saying

“I thought Crafting a Killer Social Media Content Calendar was the most useful and insightful training I have come across this year. I am now confident and able to plan my social media for 2025. I had most things in place but was lacking the structure, so now I have a structured plan for 2025.”

Ronah O'Reilly - Crafting a Killer Social Media Content Calendar Student

“Before the toolkit, I had a free resource from someone else on streamlining my content creation process, but I never knew much about why I needed to do it. Now that you explained it, I know a lot more about the topic.

My biggest takeaway was the purpose of having content pillars. I also like the blog post checklists. My favorite video was one of the bonuses on having a content calendar. I didn't even need to watch the others because the downloads were already so beautifully detailed.

Another thing I like is that Heather was a police officer, which tells me she is trustworthy and works hard.”

Becky - Content Planning 101 Student
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