20 Essential Questions to Ask to Create an Effective Content Strategy

Craft a Content Strategy That Actually Works—So You Can Stop Guessing, Stay Consistent, and Grow Without the Overwhelm

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What if Your Content Plan Felt Easier Than Managing Your Inbox on a Monday Morning?

Effortless Content Planning Starts With the Right Questions.

Why keep throwing spaghetti at the wall every time you sit down to create content?

The 20 Essential Questions to Create an Effective Content Strategy give you the exact prompts you need to build a simple, sustainable plan that actually works—without the stress, second-guessing, or last-minute scrambling.

Writing blog posts. Creating social content. Figuring out what your audience actually cares about.

It’s like a full-time job… on top of your full-time job.

These questions make it easier—without burning yourself out trying to keep up.

Stop making content harder than it has to be. Grab your free copy now and start planning smarter, not harder. ✨

Discover what makes your audience say, "Shut Up and Take my money!"
Shape your ideas into content that practically writes itself.
Boost engagement by asking the right questions that make your audience actually care.
Build a rock-solid foundation for success that lasts longer than your favorite binge-watch.
Finally, get crystal-clear on what makes you, well, YOU—and why it matters.
Turn insights into action with practical tips that help you make every question count

hey there!

I'm Heather!

I’m a Certified Content Marketing Specialist, SEO content writer, and AI specialist—so believe me when I say I know how exhausting it is to crank out content with no real plan.

For years, I felt like I was on the content hamster wheel—always creating, always behind, and never sure if any of it was actually moving the needle.

Then I got smart about my strategy, streamlined my process, and everything changed.

That’s exactly why I created the 20 Essential Questions to Create an Effective Content Strategy: to help you stop guessing, stop overthinking, and finally build a plan that makes content feel manageable again.

This free guide helps you figure out exactly what to say, who you’re saying it to, and how to show up consistently (without burning out).

What Writer's Life for You Customers and Clients Are Saying

“I always seem to be planning my content on the fly and decide to do "whatever," so this seemed like a well-thought-out system (and not just winging it).

The biggest light bulb went off when you talked about planning content around things that I'm selling or promoting that month. Then it seemed obvious what content I needed to create; I just had to fill in the blanks with topics already in my "vault" of content ideas. I can finally batch!!

I've planned out my whole quarter, and if I wanted to, I could plan out the whole year!!

I would absolutely recommend this training to anyone who struggles to know "what to talk about" in any given month or week and wants to plan things ahead.”

Anna Crosby - Geni Bliss and Content Planning 101 Students

“I bought Content Planning 101 when it originally launched as a Paid Live Training, so the price was an instant yes, and since I've been in your world for over a year and a half, you're my go-to for all things content creation.

One thing that I was massively intrigued about, which I'd never heard of before, was the method you use yourself for content planning.

But I know I needed to get my arse into gear and start again, but this time with planning and a strategy in place.

Now, I feel relieved and like a huge weight has been lifted off my shoulders because the entire process of content planning is laid out in a way that's really easy to understand and take action with.

My biggest takeaway was the strategy you go into detail about; it is GENIUS!”

Ami Hook-Ireland - Digitally Made for You & Content Planning 101 Student